Northwest Hardwoods has announced that Jason Gobel, currently product marketing director, East Business Unit, has been appointed to the position of general manager, Specialty Products Business Unit, effective December 1, 2020.

Gobel replaces Jim Canter who has acted as interim GM since last year. Canter will remain with the Specialty Products business and has been appointed to the role of sales manager, Specialty Products. Gobel will join the senior leadership team and help drive the NWH improvement strategy while holding accountability for the profitability and growth of the Specialty Products BU.

Gobel’s career began with the company in 2004, starting in a North American sales support role. He has held roles of increasing responsibility since joining the company, including International sales, West Coast account manager, Southwest Region sales manager, and most recently Product Marketing Director, East BU. He holds a bachelor’s degree in Communications from Slippery Rock University.

The company also announced that Jed Miller, currently product marketing director, West Business Unit, has been appointed to the position of general manager, International Business Unit, effective December 1, 2020. Miller replaces Mark Schweizer, vice president,marketing & strategy, who has acted as interim GM since last year. Miller will join the senior leadership team and help drive the NWH improvement strategy while holding accountability for the profitability and growth of the International BU.

Miller has more than 28 years of experience in both the domestic and international sectors of the industrial wood products industry. He brings extensive experience in business-to-business sales and new market development. Prior to his role as product marketing director, Miller had spent several years developing the European, Middle East and African markets for Northwest Hardwoods. He holds a B.S. in Forest Management, with a focus on Marketing and Economics from the University of Washington. http://northwesthardwoods.com

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